Top 5 Lifestyle Apps in South Africa Q3 2023

During the third quarter of 2023, the top lifestyle applications in South Africa demonstrated varied performance in terms of downloads and active users. Here’s a detailed look at their trends based on data from Sensor Tower.

Pinterest saw a consistent increase in weekly downloads, peaking at 26.6K in late July before stabilizing around 25K towards the end of September. Active users also showed a steady rise, reaching approximately 1.8M by the end of the quarter.

Cash’em All: Play & Win exhibited fluctuating downloads, with a notable spike to 15.5K in the last week of September. Active users followed a similar pattern, peaking at 17.9K in the same period.

Daily Diary: My Journal Diary experienced a significant drop in downloads after mid-July, with numbers falling from 15.9K to just over 1K by the end of September. Despite this, active users remained relatively stable, averaging around 16K in September.

Google Home downloads showed moderate fluctuations, with a peak of 6.6K in mid-September. Active users remained steady throughout the quarter, maintaining an average of around 132K weekly.

VodaPay Zero saw a steady increase in downloads, culminating in 6K by the end of September. Active users similarly rose, reaching approximately 50.9K in the final week of the quarter.

For more detailed insights and trends, visit Sensor Tower.