Top 5 Lifestyle Apps Performance in Middle East Q3 2023

The third quarter of 2023 saw varied performances among the top 5 lifestyle apps in the Middle East on a unified platform, with data sourced from Sensor Tower. Here’s a closer look at the trends in weekly downloads, revenue, and active users for each app:

Pinterest maintained a consistent weekly download rate, peaking at about 101K in the first week of July and stabilizing around 96K to 100K for the rest of the quarter. Active users showed a steady increase from 6.9M at the end of June to 7.2M by late September.

Muslim Muna: Quran Azkar Athan experienced fluctuations in weekly revenue, starting at approximately $450 at the end of June, dipping to around $146 mid-September, and rising again to $397 by the last week of the quarter. Downloads decreased from 70K at the end of June to about 44K by late September. Active users remained relatively stable, hovering around 1.2M throughout the quarter.

AlMosaly: Athan, Qibla, Quran saw a decline in weekly revenue, starting at around $6.1K at the end of June and dropping to approximately $2.4K mid-August, before climbing back to $4.5K by the end of September. Downloads fluctuated between 35K and 50K, with active users remaining steady around 2.2M to 2.3M throughout the quarter.

Yaqoot ياقوت had a notable increase in weekly downloads, reaching a peak of 66K in the last week of September, up from 48K at the end of June. Active users also showed an upward trend, growing from 305K to 363K over the same period.

Aura MENA experienced a decrease in weekly downloads, starting at 31K at the end of June and declining to around 18K by early September, before a significant rise to 43K at the end of September. Active users increased steadily from 340K to 367K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.