AI Insights · Timothy · October 2023
Top 5 Finance Apps Performance in Argentina, Q3 2023
An overview of the performance trends of the top five finance apps in Argentina during Q3 2023, including downloads, active users, and revenue metrics.
In the third quarter of 2023, the top five finance apps in Argentina showed varying trends in downloads and active users, with some apps experiencing significant growth.
Mercado Pago: cuenta digital saw a notable fluctuation in weekly downloads. Starting with 245K downloads in late June, the numbers dipped to 126K by the end of September. Active users, however, showed a steady increase, rising from 13.9M to over 15.3M throughout the quarter.
Naranja X: tu plata CRECE experienced a decline in both downloads and active users. Weekly downloads fell from 155K in late June to 92K by the end of September. Active users also decreased, from 1.1M to 783K over the same period.
BNA+ had a mixed performance. Weekly downloads showed a peak of 186K in the final week of September, up from 85K at the beginning of the quarter. Active users grew consistently, reaching nearly 2.9M by the end of September from 2.4M in late June.
Cuenta DNI displayed impressive growth in both downloads and active users. Weekly downloads surged from 55K in late June to 149K by the end of September. Similarly, active users increased from 2.9M to 3.4M over the same period.
Ualá showed steady performance. Weekly downloads fluctuated slightly, peaking at 64K in mid-August before stabilizing around 57K by the end of September. Active users also saw growth, rising from 735K in late June to 790K by the end of the quarter.
These insights into the performance of finance apps in Argentina for Q3 2023 are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
