Top 5 Education Apps Performance in Nigeria Q3 2023

In Q3 2023, the Nigerian education app market saw notable activity among the top 5 apps: Coursera: Grow your career, Udemy Online Video Courses, Duolingo - Language Lessons, Headway: Daily Book Summaries, and Blinkist: Book Summaries Daily. Here’s a closer look at their performance trends.

Coursera: Grow your career saw a steady flow in weekly revenue, peaking at approximately $1.3K in the week of July 3rd and again on September 11th. Weekly downloads were relatively stable, averaging around 3.8K, with a notable spike to 4.4K during the week of September 4th. Weekly active users maintained a consistent upward trend, reaching a high of 50.8K in the first week of September.

Udemy Online Video Courses experienced an increase in weekly revenue, peaking at about $1.7K by the end of August. Weekly downloads showed a gradual rise, peaking at 3.6K in early September. Active user numbers remained steady, hovering around the 17K mark throughout the quarter.

Duolingo - Language Lessons exhibited strong performance with a peak in weekly revenue of approximately $1.4K at the end of July. Weekly downloads were robust, with a high of 14K in the same period. The app’s active users ranged between 40K and 47K, indicating consistent engagement.

Headway: Daily Book Summaries had fluctuating weekly revenue, reaching a peak of $635 in the final week of September. Downloads saw a peak of 2.3K in early July but declined to below 1K by the end of the quarter. Active users also experienced a downward trend, starting at 8K and dropping to around 7.2K.

Blinkist: Book Summaries Daily showed a varied revenue pattern, with a peak of $391 in mid-September. Downloads spiked at 6.2K in early August but dropped significantly to 930 by the end of September. Active users peaked at 8.5K in early August but saw a decline to 3.1K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.