Top 5 Apparel Apps in South Africa: Q3 2023 Performance

In Q3 2023, the top 5 apparel apps in South Africa showed diverse trends in downloads, active users, and revenue. Here’s a detailed look at their performance, based on data from Sensor Tower.

SHEIN - Shopping Online saw a dynamic quarter with weekly downloads fluctuating significantly. Downloads peaked at 447K in the final week of September, showing a notable increase from earlier weeks. Active users also showed a steady rise, reaching around 888K by the end of the quarter.

MyRunway SA Fashion Shopping experienced a consistent increase in weekly downloads, starting from 13.4K in late June and peaking at 17.7K in the last week of September. Active users followed a similar upward trend, growing from 42.2K to nearly 50K over the quarter.

Nike: Shoes, Apparel, Stories had a stable performance with weekly downloads ranging between 7.8K to 11.3K. Active users showed a gradual increase, culminating in approximately 50.6K by the end of September.

adidas: Shop Shoes & Clothing displayed a steady growth in downloads, beginning at 12.4K in late June and reaching 13.1K in the last week of September. Active users also saw a positive trend, increasing from 47.4K to 54.4K during the quarter.

G-STAR - Premium Denim experienced moderate download numbers, peaking at 6.5K in early July before declining to 2.5K by the end of September. Active users showed a downward trend, starting from 16.4K in late June and dropping to 12.7K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.