Top 5 Apparel Apps in Turkey Q3 2023: Unified Platform Performance

In the third quarter of 2023, Turkey's top five apparel apps on the unified platform showcased diverse performance trends in terms of downloads and weekly active users. Here's a detailed look at how each app fared during this period, based on Sensor Tower data.

Trendyol: Fashion & Trends saw a consistent rise in downloads, starting at approximately 173K in late June and climbing to nearly 240K by the end of September. Weekly active users also followed an upward trajectory, moving from around 22.2M to 23.8M.

DeFacto - Clothing & Shopping exhibited a notable increase in downloads, beginning with about 35K in late June and peaking at around 68K by the end of the quarter. Active users mirrored this growth, rising from 343K to 548K over the same period.

ZARA experienced a steady increase in downloads, starting at roughly 25K in late June and reaching 28K by late September. However, weekly active users showed a slight decline from approximately 230K to 200K throughout the quarter.

adidas: Shop Shoes & Clothing had variable download numbers, peaking at around 28K in late July and stabilizing at approximately 22K by the end of September. Active users increased from 230K to about 245K over the quarter.

SHEIN - Shopping Online showed a downward trend in downloads, starting at around 23K in late June and dropping to about 12K by the end of September. Despite this, weekly active users remained relatively stable, hovering around 500K.

These insights are derived from Sensor Tower data, and more detailed analysis can be found on their platform.