Top 5 Apparel Apps in Tunisia: Q3 2023 Performance

During the third quarter of 2023, the top 5 apparel apps in Tunisia showed varying trends in weekly downloads and active users. Here’s a closer look at their performance:

SHEIN - Shopping Online experienced a steady flow of downloads throughout the quarter. Weekly downloads fluctuated between 8.1K and 10.5K, peaking at 10.5K in the week of September 11. The app maintained a strong user base, with weekly active users rising from 60.7K at the end of June to 78.1K by the end of September.

ZARA saw a significant increase in downloads mid-quarter, with a notable peak of 3.4K in the week of August 7. Active users also showed an upward trend, growing from 10.3K at the start of the quarter to 14.5K by early August before fluctuating and settling at around 11K by the end of September.

BERSHKA witnessed a substantial spike in downloads, especially in the week of August 7, reaching 3.3K. This spike was mirrored in active users, which increased from 2.3K at the end of June to 7.1K in early August, stabilizing around 3.5K towards the end of the quarter.

PULL&BEAR showed a moderate rise in downloads, peaking at 1.7K in the week of July 31. Active users followed a similar trend, increasing from 1.7K at the beginning of the quarter to nearly 3K by the end of July, with slight fluctuations thereafter, ending the quarter at around 2.2K.

Stradivarius - Clothing Store had a consistent performance in downloads, with weekly figures around the 500 to 1.2K range. Active users steadily increased from 4.2K at the start of the quarter to nearly 5K by early September, before a slight decline to 4.5K by the end of the quarter.

These insights into the top 5 apparel apps in Tunisia for Q3 2023 are based on data provided by Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.