Top 5 Apparel Apps in Russia Q3 2023

In Q3 2023, the top 5 apparel apps in Russia showcased diverse trends in downloads and weekly active users. Below, we break down the performance of each app, with data sourced from Sensor Tower.

SHEIN - Shopping Online experienced a fluctuating download trend, beginning the quarter with approximately 17.7K downloads in the last week of June and ending with around 16K in the final week of September. Weekly active users saw a significant decline from about 291K at the start of the quarter to roughly 162K by the end of September.

Trendyol: Fashion & Trends showed a positive trajectory in downloads, starting at around 3.2K in late June and peaking at nearly 5.9K in the last week of September. Active user numbers remained steady, with a slight increase from 183K to approximately 196K over the quarter.

ZARA maintained a steady download rate, starting at about 2.8K and ending at 4K by the end of September. Weekly active users saw some fluctuations but showed overall growth, rising from 17.4K at the beginning of the quarter to 15K by the end of September.

ASOS - Discover Fashion Online had a steady download trend, with numbers ranging from 2.4K to 3K throughout the quarter. Active user numbers were more volatile, starting at around 9.8K and dropping to about 6.1K by the end of September, with a peak of 11.1K at the end of July.

MANGO - Online fashion saw consistent downloads, beginning the quarter with 2.5K and ending with approximately 2.8K. Weekly active users remained relatively stable, fluctuating slightly around the 20K mark throughout the quarter.

For more detailed insights and analytics, visit Sensor Tower.