AI Insights · Timothy · October 2023
Top 5 Apparel Apps in Romania Q3 2023
An overview of the performance of the top 5 apparel applications in Romania during Q3 2023, including download and active user trends.
During the third quarter of 2023, Romania saw notable activity across the top five apparel applications on a unified platform. Here’s a detailed look at how each app performed in terms of downloads and weekly active users.
SHEIN - Shopping Online experienced fluctuating download numbers throughout the quarter, starting at approximately 68.9K in late June and peaking at 76.8K in late July before declining to around 52.3K by the end of September. Weekly active users showed a similar trend, increasing from 442.7K to a peak of 520.2K in mid-August and then dropping to 467.3K by the end of the quarter.
ABOUT YOU Outlet saw a significant rise in downloads in early August, reaching a high of 62.3K, before settling down to 31.6K by the end of September. Weekly active users also increased notably, from 24.7K in late June to 106.5K in mid-August, maintaining a steady level of around 86.6K towards the end of the quarter.
ABOUT YOU Online Fashion Shop had fairly stable download numbers, peaking at 27K in mid-August and leveling off to approximately 15.4K by late September. Weekly active users grew from 126.7K in late June to a high of 158.2K in early September, ending the quarter at 147.8K.
Zalando – Online fashion maintained consistent download figures, with a slight increase from 13.3K in late June to 14.4K in early September, finishing the quarter at 13.4K. Weekly active users showed a steady upward trend, starting at 275K and reaching a peak of 305.1K in late August, before dropping slightly to 259.6K by the end of September.
Nike: Shoes, Apparel, Stories observed a gradual decline in downloads, beginning at 6.1K in late June and decreasing to 6.1K by the end of September. Weekly active users followed a similar pattern, peaking at 79.2K in mid-July and ending the quarter at 69.4K.
These insights, derived from Sensor Tower data, provide a comprehensive look at the trends in downloads and active users for the top apparel apps in Romania during Q3 2023. For more detailed analytics and insights, visit Sensor Tower.
