AI Insights · Timothy · September 2023
Top 5 Apparel Apps in Oceania Q3 2023 Performance
Discover the performance trends of the top 5 apparel apps in Oceania during Q3 2023, with insights into weekly downloads and active user metrics.
In Q3 2023, the top 5 apparel apps in Oceania demonstrated varying performance metrics in terms of weekly downloads and active users. The data, sourced from Sensor Tower, provides a comprehensive view of these trends.
SHEIN - Shopping Online maintained a consistent presence in the market. Weekly downloads fluctuated between 40K to 49K, peaking at 49K in mid-July. Active users saw minimal variation, starting at 888K and ending the quarter at around 896K.
Nike: Shoes, Apparel, Stories experienced a downward trend in downloads, starting from 24K at the end of June and dropping to 12.5K in early September, before rebounding slightly to 18K by the end of the quarter. Active users followed a similar pattern, beginning at 175K and decreasing to 148K mid-quarter, then recovering to 164K by the end of September.
CIDER - Clothing & Fashion showed a positive trend in weekly downloads, which rose from 9.6K at the start of the quarter to 15K by mid-September. Active users also increased, starting at 35K and growing to 46K by the end of September.
adidas: Shop Shoes & Clothing saw a mixed performance in downloads, peaking at 14.8K in late July but dropping to around 4.3K by the end of September. Active users showed a similar trend, with a peak of 45K in late July and a decline to 27K by the end of the quarter.
THE ICONIC – Fashion Shopping had notable fluctuations in downloads, starting at 5K in late June and peaking at 12.6K by the end of September. Active users also increased from 44K to 52K over the quarter.
For more detailed insights and analysis, visit Sensor Tower.
