AI Insights · Timothy · October 2023
Top 5 Apparel Apps Performance in New Zealand, Q3 2023
Discover the performance trends of the top 5 apparel apps in New Zealand during Q3 2023, including download, revenue, and active user statistics.
In the third quarter of 2023, the top 5 apparel apps in New Zealand showcased varied performance trends on a unified platform. Here's a detailed breakdown of their weekly downloads, active users, and revenue data, curated by Sensor Tower.
SHEIN - Shopping Online experienced a steady pattern in weekly downloads, peaking at approximately 6.7K in mid-July and ending the quarter with around 6.5K. Active users remained relatively stable, with a slight increase from 110K to nearly 112K by the end of September.
CIDER - Clothing & Fashion saw a notable rise in weekly downloads, starting at 1.5K in late June and reaching nearly 2.9K by the last week of September. Active users also exhibited growth, escalating from 3.4K to 5.7K over the same period.
Nike: Shoes, Apparel, Stories showed a decline in weekly downloads, dropping from 2.4K at the beginning of the quarter to about 1.4K at the end. Weekly active users followed a similar pattern, decreasing from 16.1K to 14.2K.
JD Sports maintained a consistent increase in weekly downloads, starting at 1.2K and peaking at 1.8K by the end of September. Active users also saw a gradual rise, moving from 5.6K to 6.1K throughout the quarter.
Glassons displayed a stable trend in weekly downloads, with a slight uptick from around 1.1K to 1.5K. Active users remained steady, fluctuating between 10.4K and 10.7K.
For more in-depth insights and data, visit Sensor Tower.