Top 5 Apparel Apps Performance in Norway for Q3 2023

ARTICLE BODY

In the third quarter of 2023, the top 5 apparel applications in Norway showcased varied performance trends across downloads and active users. Here’s a detailed look at how each app fared during this period, based on data from Sensor Tower.

SHEIN - Shopping Online experienced a moderate fluctuation in downloads, peaking at 5.6K in mid-July before seeing a decline to around 3.6K by the end of September. Weekly active users for SHEIN remained relatively stable, hovering around 67K to 70K throughout the quarter.

Zalando – Online fashion showed a significant spike in downloads in early August, reaching 6.8K, but later stabilized to around 2.8K by the end of the quarter. Active users for Zalando saw a gradual decline from 106K at the start of the quarter to approximately 95K by the end of September.

CIDER - Clothing & Fashion had an interesting trajectory with downloads starting at 3.2K in late June, dropping to 1.5K in late August, and then rising sharply to 4.3K by the end of September. Weekly active users for CIDER also showed a positive trend, starting at about 8.2K and growing to over 12K by the end of the quarter.

H&M - we love fashion saw a steady increase in downloads towards the end of the quarter, peaking at 3.4K in mid-September. Active users for H&M showed a slight decline from 84K in late June to around 75K by the end of September, with some fluctuations in between.

LightInTheBox had a consistent performance in downloads, with numbers increasing from 1.5K in late June to 3K by the end of September. Weekly active users for LightInTheBox also saw growth, starting at 11.7K in late June and reaching 13.3K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.