Top 5 Apparel Apps Performance in Madagascar Q3 2023

During Q3 2023, the top 5 apparel applications in Madagascar demonstrated diverse performance metrics on a unified platform, according to Sensor Tower data. Here's a closer look at how each app fared in terms of weekly downloads and active users.

SHEIN-Shopping Online experienced fluctuating weekly downloads, starting at 1.2K in late June and ending the quarter at 828. Active users showed a more consistent upward trend, growing from 3.8K in late June to 4.6K by the end of September.

Zara had relatively modest download numbers, peaking at 44 in the last week of September. Active users for Zara saw a slight decline over the quarter, from 422 in late June to 370 by the end of September.

AfroMode: outfits inspiration had varied weekly downloads, with a high of 68 in early July but tapering off to single digits by mid-September. No active user data was reported for AfroMode during this period.

Myntra - Fashion Shopping App maintained steady download numbers, ranging from 14 to 24 per week throughout the quarter. Active users for Myntra showed a slight increase, growing from 249 in late June to 271 by the end of September.

NNNOW Online Shopping App had consistent but low download numbers, peaking at 25 in early July. Active users for NNNOW were minimal, with a peak of 41 in early July but generally remaining around 10 for most of the quarter.

For more detailed insights and data, visit Sensor Tower.