AI Insights · Timothy · October 2023
Top 5 Apparel Apps in Latin America Q3 2023
Discover the performance trends of the top 5 apparel apps in Latin America for Q3 2023, including downloads and active user metrics from Sensor Tower data.
In the third quarter of 2023, the top five apparel applications on a unified platform in Latin America showcased varied performance trends. Below is a detailed look at the metrics for these leading apps, based on Sensor Tower data.
SHEIN - Shopping Online had a strong quarter in terms of downloads, with numbers fluctuating between 1.6M and 2.2M weekly. The highest downloads were recorded in the week of August 28, reaching approximately 2.3M. Weekly active users remained relatively stable, fluctuating around 31M to 33M.
adidas: Shop Shoes & Clothing experienced a gradual decrease in downloads over the quarter. Starting at around 188K in late June, the app saw a decline to approximately 101K by the end of September. Weekly active users also saw a decline, from 1.6M to about 1.4M.
Nike: Shoes, Apparel, Stories maintained a steady download rate, with weekly figures hovering around 90K to 110K. The highest number of downloads was in mid-August with about 114K. The app's weekly active users showed slight fluctuations but remained around 720K to 760K.
FARFETCH - Shop Luxury Fashion had inconsistent download numbers, peaking at about 93K in the week of July 10. Weekly active users showed a similar trend, with numbers ranging from 120K to 170K throughout the quarter.
CIDER - Clothing & Fashion saw a varied download trend, starting at approximately 72K in late June and ending the quarter with around 50K. Weekly active users displayed an upward trend, reaching a peak of about 176K in mid-September before slightly declining to 160K by the end of the month.
These insights are based on Sensor Tower data, which provides more detailed analytics on app performance metrics. For further in-depth information, visit Sensor Tower's platform.
