Top 5 Apparel Apps in Kenya Q3 2023: Unified Platform Performance

In the third quarter of 2023, the top 5 apparel applications in Kenya demonstrated diverse performance trends across various metrics. Here’s a closer look at their weekly downloads, revenue, and active users.

SHEIN - Shopping Online saw a gradual decline in weekly downloads, starting from around 5.9K in late June and ending at approximately 3.3K by the end of September. Weekly active users remained relatively stable, fluctuating between 36.2K and 40.8K throughout the quarter.

ZARA experienced a slight increase in weekly downloads, rising from 2.1K in late June to about 2.1K at the end of September. Active users also saw a noticeable increase, starting at 9.7K and reaching around 10.7K by the end of the quarter.

Fashion Nova - Online Shopping maintained a steady performance in weekly downloads, hovering between 1.2K and 2.2K. Weekly active users showed a positive trend, starting at 9.9K in late June and peaking at approximately 11.5K by mid-September.

Bellewholesale exhibited growth in weekly downloads, increasing from around 1.2K in late June to approximately 1.3K by the end of September. Active users also grew, starting at 1.7K and reaching around 2.3K in mid-September.

PrettyLittleThing showed a consistent pattern in weekly downloads, fluctuating between 850 and 1.5K throughout the quarter. Weekly active users remained relatively stable, ranging from 6.0K to 7.3K.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.