Top 5 Apparel Apps Performance in Italy for Q3 2023

The third quarter of 2023 showcased interesting trends for the top 5 apparel apps on a unified platform in Italy. Below, we delve into the performance metrics of these apps, providing insights into downloads, weekly active users, and revenue where applicable.

SHEIN - Shopping Online demonstrated a consistent download rate, peaking at 105K in the week of July 17. However, it experienced a slight decline towards the end of the quarter, dropping to approximately 93K by the last week of September. Weekly active users remained robust, hovering around 5.5M throughout the quarter, with a slight dip in early September to 5.3M before rebounding.

Zalando – Online fashion saw a gradual decrease in downloads, starting at 42K in late June and settling around 32K by the end of September. The app’s weekly active users varied, peaking at 1.2M in mid-July and fluctuating slightly before ending the quarter at approximately 1M.

Nike: Shoes, Apparel, Stories experienced a steady download rate, with a notable increase in the week of July 10, reaching 34K. The app’s weekly active users remained fairly stable around 450K, with a slight increase towards the end of September.

ZARA had a varied download trend, starting at 16K in late June and peaking at 30K in early July before stabilizing around 20K by the end of September. Weekly active users showed a declining trend, dropping from 310K at the beginning of the quarter to approximately 260K by the end.

ABOUT YOU Online Fashion Shop exhibited fluctuating download numbers, with a significant jump to 56K in mid-September, before falling sharply to 4.6K by the end of the month. Weekly active users saw a positive trend, increasing from 202K in late June to 222K by the end of September.

These insights are powered by Sensor Tower. For more detailed analytics and data, visit Sensor Tower.