AI Insights · Timothy · October 2023
Top 5 Apparel Apps in Hungary Q3 2023 Performance
Discover the performance trends of the top 5 apparel apps in Hungary for Q3 2023, including downloads, revenue, and active users.
The third quarter of 2023 saw dynamic trends in the performance of the top 5 apparel apps in Hungary on a unified platform, according to data from Sensor Tower.
SHEIN - Shopping Online maintained a strong user base with weekly active users ranging from approximately 344K to 414K. Downloads fluctuated throughout the quarter, peaking at around 37K in late July and early August, before dipping to 20K in early September and recovering to 30K by the end of the month.
ABOUT YOU Outlet experienced significant growth in both downloads and weekly active users. Downloads surged from around 5.5K at the end of June to over 32K in mid-August. Active users mirrored this trend, escalating from 19K to a staggering 132K by the end of September.
The ABOUT YOU Online Fashion Shop app had a more stable performance. Downloads varied between 5.8K and 23.7K over the quarter, with a notable peak in early September. Weekly active users showed a steady increase, growing from approximately 64K to 79K.
Reserved saw moderate activity. Downloads ranged from 4.1K to 6.6K, with a consistent trend throughout the quarter. Weekly active users fluctuated slightly but remained relatively stable, hovering around 36K to 41K.
Zalando – Online fashion maintained a steady performance with weekly active users consistently around 146K to 153K. Downloads were stable as well, ranging between 4.1K and 5.3K throughout the quarter.
For more insights and detailed data, visit Sensor Tower.
