Top 5 Apparel Apps Performance in Greece Q3 2023

In the third quarter of 2023, the top 5 apparel applications in Greece showcased varying trends in downloads and active users. Here’s a detailed look at their performance:

SHEIN - Shopping Online exhibited a notable trend in downloads, peaking at 46K in mid-July before experiencing a gradual decline to around 30K by the end of September. Weekly active users for the app saw a general upward trajectory, starting from 622K in late June and reaching a peak of 734K in early August. However, the number slightly declined towards the end of the quarter, stabilizing at 642K.

CONFIRMED | Sneakers & more had a significant spike in downloads in early August, with numbers soaring to 31K. This was followed by a sharp decrease, ending the quarter with just under 500 downloads. Weekly active users mirrored this pattern, peaking at 55K in late August before dropping to approximately 21K by the end of September.

Nike: Shoes, Apparel, Stories saw a steady increase in downloads throughout the quarter, with a notable jump to 9.3K in early September. Active users for the app remained relatively stable, fluctuating between 48K and 56K, ending the quarter at around 53K.

ABOUT YOU Online Fashion Shop demonstrated a consistent rise in downloads, starting from 4K in late June and peaking at 8.2K by the end of September. The app’s weekly active users also saw a steady increase, starting at 83K and reaching 100K by the end of the quarter.

H&M - we love fashion experienced a relatively stable download rate, fluctuating between 3K and 5K throughout the quarter. Active users saw a peak of 76K in late August, with numbers slightly declining to around 70K by the end of September.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.