Top 5 Apparel Apps in Finland Q3 2023: Performance Overview

The third quarter of 2023 saw varied performance trends among the top 5 apparel applications in Finland. Utilizing data from both iOS and Android platforms, we delve into the downloads, revenue, and weekly active users (WAU) metrics for each app.

SHEIN - Shopping Online experienced modest fluctuations in downloads, peaking at 4.9K in the first week of July and stabilizing around 4K towards the end of September. Weekly active users showed a slight upward trend, starting at 76.4K in late June and reaching approximately 79.2K by the end of September.

Zalando – Online fashion displayed a more stable pattern. Downloads varied from 2K to 3.5K, with a notable peak in early August. Weekly active users fluctuated between 76.9K and 91.9K, showing a slight recovery towards the end of the quarter.

H&M - we love fashion saw a steady increase in downloads, particularly in early September, reaching a high of 2.3K. However, its weekly active users showed a declining trend, starting at 78.1K in late June and dropping to around 68.7K by the end of September.

LightInTheBox showed consistent download numbers, ranging from 1.1K to 1.5K throughout the quarter. Weekly active users remained relatively stable, fluctuating between 6.2K and 7K, with a slight peak in late August.

ABOUT YOU Online Fashion Shop had a mixed performance in terms of downloads, peaking at 1.9K in late July but dropping to around 950 in late August. Weekly active users showed a slight decrease over the quarter, starting at 19.6K and ending at approximately 21.4K.

For more detailed insights and data, visit Sensor Tower.