Top 5 Apparel Apps in Europe Q3 2023: Performance Insights

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In the third quarter of 2023, the top 5 apparel applications in Europe showcased diverse performance trends across downloads and active users. Data from both iOS and Android platforms, sourced from Sensor Tower, reveals the following insights:

SHEIN - Shopping Online saw a consistent download trend, starting at 1.3M in late June and experiencing a slight dip to 973K by mid-September. However, it rebounded to 1.07M by the end of September. Weekly active users for the app remained robust, starting at 24M in late June, peaking at 25M in late August, and settling around 23.5M by the end of the quarter.

Trendyol: Fashion & Trends experienced a positive trajectory in downloads, beginning at 257K in late June and climbing steadily to 372K by the end of September. The app's weekly active users also showed growth, moving from 23M in late June to nearly 25M by the end of September.

Zalando – Online fashion had a relatively stable quarter in terms of downloads, starting at 313K in late June and fluctuating slightly to end at 252K by late September. Weekly active users displayed a slight decline from 6.4M in late June to around 5.7M by the end of September, with some fluctuations in between.

Nike: Shoes, Apparel, Stories showed a varied download performance, peaking at 276K in mid-July before dipping to 186K in mid-September and recovering to 231K by the end of the quarter. Active users followed a similar pattern, beginning at 3.1M in late June, dipping to 2.8M in mid-September, and recovering slightly to 3.1M by the end of the quarter.

H&M - we love fashion experienced a steady increase in downloads from 221K in late June to 233K by the end of September. However, the app's weekly active users faced a decline from 5.3M in late June to around 4.5M in mid-August, before rebounding to approximately 5M by the end of the quarter.

For more detailed insights and comprehensive data, visit Sensor Tower.