Top 5 Apparel Apps in Germany Q3 2023: Performance Overview

In the third quarter of 2023, the top 5 apparel applications in Germany demonstrated varied performance metrics across downloads and weekly active users, according to data from Sensor Tower. Here’s a closer look at how each app fared:

SHEIN - Shopping Online maintained a strong presence with downloads fluctuating between 116K to 139K weekly. The app observed a peak in downloads at 139K during the week of July 24. In terms of weekly active users, SHEIN saw a slight decline from 1.53M in late June to approximately 1.39M by the end of September.

Trendyol: Fashion & Trends experienced a notable increase in downloads, starting at 61K in late June and reaching up to 92K by the end of September. Weekly active users also showed a positive trend, growing from around 298K in late June to 337K by the end of the quarter.

Zalando – Online fashion saw a more modest range in downloads, starting at 53K in late June and ending with 42K by the end of September. The app’s weekly active users fluctuated, beginning at 856K and closing the quarter at 831K.

H&M - we love fashion showed consistent download numbers, with minor fluctuations from 34K in late June to 36K by the end of September. Weekly active users remained relatively stable, with a slight dip in mid-August but recovering to 554K by the end of September.

ABOUT YOU Outlet demonstrated a significant upward trend in downloads, starting at 10K in late June and rising to 33K by the end of September. The app also saw an increase in weekly active users, growing from 60K to 117K over the same period.

For more detailed insights and data, visit Sensor Tower.