Top 5 Apparel Apps in Central America Q3 2023

In Q3 2023, the top 5 apparel applications in Central America demonstrated notable performance trends in downloads and active users. The data, sourced from Sensor Tower, provides insightful metrics for each application.

SHEIN - Shopping Online exhibited a pronounced increase in weekly downloads, starting at approximately 750K at the end of June and reaching nearly 893K by the end of September. The app also maintained a strong user base with weekly active users fluctuating around 7M to 7.8M throughout the quarter.

Nike: Shoes, Apparel, Stories showed consistent weekly download numbers, beginning with around 99K and slightly decreasing to 88K by the end of September. Active users remained relatively stable, averaging around 728K during the quarter.

adidas: Shop Shoes & Clothing experienced a decline in weekly downloads, moving from approximately 47K at the start of the quarter to 24K by the end. Weekly active users also saw a downward trend, starting at around 360K and ending at roughly 305K.

FARFETCH - Shop Luxury Fashion had fluctuating download numbers, with a low of around 22K and a high of nearly 38K. Active users peaked at approximately 78K by the end of the quarter, up from around 69K at the beginning.

Lastly, ZARA maintained steady download numbers, starting at around 23K and slightly increasing to 21K by the end of the quarter. Active users remained stable, averaging around 150K.

For more detailed insights and comprehensive data, visit Sensor Tower.