Top 5 Apparel Apps in Brazil Q3 2023 Performance

The third quarter of 2023 saw significant activity among the top 5 apparel applications in Brazil. Below is a detailed analysis based on data from Sensor Tower.

SHEIN - Shopping Online maintained a strong presence with downloads peaking at approximately 1.2M in the week of August 28. However, the app experienced a fluctuating trend in downloads, starting at 1.1M in late June and dropping to 678K by the end of September. Weekly active users showed a slight decline from 17.8M to 16.4M throughout the quarter.

C&A Pay displayed a more stable performance in downloads, with numbers ranging from 42K to 52K. The app saw weekly active users increase from 606K to 695K over the quarter, indicating consistent user engagement.

adidas: Shop Shoes & Clothing experienced a downward trend in both downloads and active users. Downloads decreased from 66K to 28K, while weekly active users dropped from 280K to 221K by the end of the quarter.

FARFETCH - Shop Luxury Fashion faced a significant decline in downloads, starting at 42K and ending at around 11K. Active users also decreased from 58K to 36K, reflecting a similar downward trend.

CIDER - Clothing & Fashion showed a mixed performance. Downloads fluctuated between 38K and 17K, while weekly active users saw an overall increase from 85K to 89K, peaking at 88K in mid-September.

For more in-depth insights, visit Sensor Tower.