Top 5 Apparel Apps in Australia Q3 2023 Performance

The third quarter of 2023 saw interesting performance trends among the top 5 apparel apps in Australia on a unified platform. Here's a detailed look at their downloads, revenue, and weekly active user metrics.

SHEIN - Shopping Online experienced consistent downloads, starting at around 34.6K in late June and peaking at approximately 42K in mid-July. Weekly active users for the app hovered around 780K to 810K throughout the quarter, with a slight dip in early September before ending the quarter at 784K.

Nike: Shoes, Apparel, Stories had fluctuating download numbers, starting at 21.8K in late June and experiencing a low of about 11.4K in early September. The app saw a recovery towards the end of the quarter, finishing at 16.5K downloads. Weekly active users for Nike ranged from 130K to 167K, showing a slight upward trend towards the end of the period.

CIDER - Clothing & Fashion showed growth in downloads, beginning at 8.1K in late June and reaching a peak of 12.9K in mid-September. Weekly active users also increased steadily, starting at 32.1K and climbing to 41.3K by mid-September, before slightly dropping to 40.1K at the end of the quarter.

adidas: Shop Shoes & Clothing saw its downloads fluctuate throughout the quarter, beginning at 4K in late June, peaking at 13.3K in early August, and then declining to 3.8K by the end of September. The app's weekly active users followed a similar pattern, starting at 23.2K, peaking at 40.9K in mid-August, and ending the quarter at 23.6K.

LightInTheBox experienced steady growth in downloads, starting at 3.2K in late June and rising to 8.9K by the end of September. Weekly active users increased from 22.2K in late June to 29.9K by the end of the quarter, showing a consistent upward trend.

These insights are based on data from Sensor Tower. For more detailed analysis and additional insights, visit Sensor Tower.