AI Insights · Timothy · October 2023
Top 5 Apparel Apps in Austria Q3 2023: Unified Platform Performance
Discover the download and active user trends of the top 5 apparel apps in Austria during Q3 2023. Data provided by Sensor Tower.
In the third quarter of 2023, the top 5 apparel applications in Austria showed varied performances on a unified platform, providing insights into user engagement and app popularity. Here, we break down the key metrics for each app, focusing on downloads and weekly active users, with data sourced from Sensor Tower.
SHEIN - Shopping Online saw a diverse range of download numbers throughout the quarter. The app's downloads peaked at around 16.3K in the week of July 24, before experiencing fluctuations and settling at approximately 11.9K in the last week of September. Weekly active users showed minor variations, starting at 136K in late June and ending at about 128K by the end of September.
Zalando – Online fashion maintained a consistent download rate with a slight uptick towards the end of the quarter. Downloads started at 5.8K in late June and increased to 5.2K by the end of September. The app's weekly active users exhibited a steady pattern, starting at 119K and ending at 116K.
Trendyol: Fashion & Trends showed significant download activity, particularly in mid-July with a peak of approximately 6.9K. The app concluded the quarter with around 5.5K downloads in the last week of September. Weekly active users demonstrated a rising trend, beginning at 16.9K and reaching about 24.1K by the end of the quarter.
C&A Mode Online Shop had a notable increase in downloads, particularly in late August, where downloads surged to around 6.3K. The app finished the quarter with approximately 5.9K downloads. Weekly active users also saw a significant rise, starting at 10.3K and peaking at about 15.8K by the end of September.
H&M - we love fashion experienced a steady increase in downloads, beginning at 3.5K in late June and peaking at approximately 5.1K in early September. The app's weekly active users followed a similar upward trend, starting at 78K and reaching around 77K by the end of the quarter.
For more detailed insights and analysis, visit Sensor Tower.
