AI Insights · Timothy · October 2023
Top 5 Apparel Apps Performance in Africa Q3 2023
Discover how the top 5 apparel apps fared in Africa during Q3 2023, with insights on downloads and active users.
During the third quarter of 2023, the top 5 apparel applications in Africa showed varied performance on the unified platform, encompassing both iOS and Android data. Below is a detailed look at each app's performance in terms of weekly downloads and active users, as sourced from Sensor Tower.
SHEIN - Shopping Online experienced notable fluctuations in weekly downloads. Starting at around 356K in late June, it saw a dip to approximately 239K by mid-August before rebounding to a peak of 536K by the end of September. Active users also demonstrated a consistent increase, growing from about 1.6M in late June to reaching roughly 1.8M by the end of September.
DeFacto - Clothing & Shopping saw a steady rise in weekly downloads, beginning the quarter with about 18K and peaking at 37K by the last week of September. Active users mirrored this trend, increasing from around 144K in late June to approximately 224K by the end of September.
adidas: Shop Shoes & Clothing maintained a stable performance in weekly downloads, ranging between 12K and 23K throughout the quarter. Active users showed a gradual increase, starting at approximately 79K in late June and climbing to around 88K by the end of September.
ZARA exhibited consistent weekly downloads, fluctuating slightly between 13K and 17K. Active users remained relatively stable, hovering around 150K throughout the quarter.
MyRunway SA Fashion Shopping showed a significant rise in weekly downloads, starting at about 13K in late June and increasing to roughly 18K by the end of September. Active users also increased steadily from around 42K in late June to about 50K by the end of September.
These insights illustrate the dynamic nature of the apparel app market in Africa during Q3 2023. For more detailed analytics and insights, visit Sensor Tower.
