AI Insights · Timothy · September 2023
Top 5 iOS Shopping Apps in Kenya Q3 2023
In Q3 2023, top shopping apps on iOS in Kenya showed varied trends in downloads and active users, with Amazon Shopping leading in active users.
During the third quarter of 2023, the performance of the top five shopping applications on iOS in Kenya displayed a variety of trends in terms of weekly downloads and active user engagement. Here’s an in-depth look at each app's performance based on data from Sensor Tower.
Alibaba.com saw relatively stable weekly download numbers, hovering around the 900-1K range. Downloads peaked at 1.06K during the week of September 4. Active users also experienced a gradual increase, rising from 18.8K at the beginning of the quarter to a peak of 20.5K in mid-September before slightly declining to 19.7K by the end of the quarter.
Jumia Online Shopping experienced fluctuating weekly downloads, starting at 789 and dipping to a low of 613 in late July, before recovering to 827 in mid-August. Active user trends were also varied, starting at 6.3K and reaching a high of 7.4K by the end of August, before stabilizing around 6.5K towards the end of September.
SHEIN - Shopping Online had a steady increase in weekly downloads, starting at 557 and peaking at 772 by the end of July. Downloads remained relatively stable, fluctuating between 600 and 700 throughout the quarter. Active users grew consistently from 4.4K to 5.4K by the end of September, indicating a steady increase in user engagement.
MAF Carrefour Online Shopping displayed a fluctuating download trend, beginning at 772 and dropping to a low of 497 in mid-July, before climbing back to 914 by the end of September. Active users followed a similar pattern, starting at 2.3K, dipping slightly, and then rising to 2.8K by the end of the quarter.
Amazon Shopping maintained a consistent weekly download rate, ranging between 370 and 450. The app recorded steady growth in active users, beginning at 20.6K and peaking at 21.8K in mid-September, before ending the quarter at 21.3K.
For more detailed insights and data on the performance of these apps, visit Sensor Tower.