AI Insights · Timothy · October 2023
Top 5 Shopping Apps on iOS in Kenya Q3 2023
In Q3 2023, the top 5 shopping apps on iOS in Kenya showed varied performance in terms of downloads and active users. Here’s a detailed look at their trends.
In Q3 2023, the top 5 shopping apps on iOS in Kenya displayed varied performance in terms of downloads and active users. Here's a detailed look at their weekly trends, based on data from Sensor Tower.
Alibaba.com saw a relatively stable trend in weekly downloads, starting at around 984 in late June and experiencing minor fluctuations throughout the quarter. Downloads peaked at 1060 in early September before settling at 927 by the end of the quarter. The app's weekly active users also showed a gradual increase, starting from 18.8K in late June and reaching up to 20.4K in mid-September, before a slight dip to 19.7K at the end of the quarter.
Jumia Online Shopping experienced more varied weekly downloads, starting from 789 in late June and fluctuating throughout the quarter. The highest number of downloads was recorded in mid-August at 838. Active users for Jumia began at 6.3K in late June, peaking at 7.4K at the end of August, before ending the quarter at 6.6K.
SHEIN - Shopping Online displayed a steady increase in weekly downloads, beginning at 557 in late June and peaking at 772 in late July. Active users followed a similar upward trend, starting at 4.4K and reaching up to 5.4K by the end of September.
MAF Carrefour Online Shopping had a notable increase in downloads towards the end of the quarter. Starting at 772 in late June, the app saw a peak of 914 downloads in the last week of September. Active users also showed an upward trend, starting at 2.3K in late June and rising to 2.8K by the end of the quarter.
Jiji Kenya had a more stable performance in terms of weekly downloads, starting at 464 in late June and seeing minor fluctuations throughout the quarter. Downloads peaked at 462 in early September but ended at 378 by the end of September.
These insights highlight the dynamic nature of the shopping app market in Kenya. For more detailed insights and data, visit Sensor Tower.