AI Insights · Timothy · October 2023
Top 5 Shopping Apps on iOS in Switzerland, Q3 2023
Discover the performance of the top 5 shopping apps in Switzerland on the iOS platform during Q3 2023, including trends in downloads and active users.
In the third quarter of 2023, the top five shopping apps in Switzerland on the iOS platform showcased varying trends in downloads and active user engagement. Here’s a closer look at their performance, based on data from Sensor Tower.
Temu: Shop Like a Billionaire
Throughout Q3, Temu saw notable fluctuations in downloads, peaking at approximately 26K during the week of August 21. Despite starting the quarter with around 22.5K downloads, the app maintained a steady download rate, ending September with 21.4K. Active users for Temu displayed a consistent upward trajectory, beginning at 42.7K and reaching an impressive 111K by the end of the quarter.
SHEIN - Shopping Online
SHEIN experienced a decline in downloads over the quarter, starting at 7.6K in late June and dropping to 4.5K by the end of September. However, the app managed to maintain a relatively stable number of weekly active users, fluctuating around the 110K mark, with minor dips and peaks throughout the period.
IKEA
IKEA showed an interesting pattern in downloads, beginning with 2.5K and peaking at 4.3K in late July. The app saw a slight decline towards the end of the quarter, with downloads stabilizing around 3.2K. Active user numbers for IKEA remained steady, starting at 18.2K and ending at 20.4K, with a minor increase mid-quarter.
Migros – Einkaufen & Sparen
Migros had a varied download performance, starting at 4.5K and experiencing a peak of 3.5K in late August before settling at 2.7K by the end of September. The app's weekly active users showed a stable trend, maintaining around 45K users throughout the quarter, with a slight increase to 46.6K in the final week.
Zalando – Online fashion
Zalando's download numbers were relatively stable, beginning at 3.1K and ending at 3.2K, with minor fluctuations in between. The app’s active user count showed a mixed trend, starting at 90.2K and experiencing a dip to 72.5K mid-quarter, but recovering to 87.7K by the end of September.
For more detailed insights and data on app performance, visit Sensor Tower.
