Top 5 Finance Apps on iOS in Kenya Q3 2023

The third quarter of 2023 saw notable performances from the top 5 finance apps on iOS in Kenya. Here's a closer look at the trends in downloads and active users for these apps, based on data from Sensor Tower.

M-PESA from Safaricom Limited had a mixed quarter. Weekly downloads fluctuated, starting at 2K in late June and dipping to around 1.3K mid-July before peaking at 2.2K in mid-September. Active users showed a similar pattern, with numbers ranging from approximately 99K to 117K, peaking in early September.

Binance: Buy Bitcoin & Crypto by Binance Switzerland AG experienced significant fluctuations in downloads. The app saw a notable spike in downloads to 2.8K in mid-August, while the lowest point was around 300 downloads in July. Active users ranged from 8.3K to 11.7K, with a peak in early August.

PayPal - Send, Shop, Manage by PayPal, Inc. maintained a steady download rate throughout the quarter. Downloads hovered around 700 to 800 weekly, with a slight peak at 823 in late August. Active users also showed a steady increase, rising from 2.2K to about 2.5K by the end of September.

World App - Worldcoin Wallet from Tools for Humanity Corp. had a significant spike in downloads in late July, reaching 4.6K, but saw a sharp decline thereafter, stabilizing around 100 downloads weekly by September. Active users followed a similar trend, with a peak of 4.3K in late July and then declining to around 1.4K by the end of the quarter.

Equity Mobile from Equity Group Holding showed consistent download numbers throughout the quarter, ranging from 481 to 680 weekly. However, data on active users was not available for this app.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.