Top 5 Education Apps on iOS in South Africa Q3 2023

In the third quarter of 2023, the iOS education app market in South Africa saw notable performances from the top five applications: Duolingo - Language Lessons, Headway: Daily Book Summaries, Toca Boca World, Reading Eggs - Learn to Read, and Lingokids - Play and Learn. Below, we delve into the performance metrics of these apps, based on data from Sensor Tower.

Duolingo - Language Lessons saw a steady weekly revenue, peaking at approximately $8.3K in the last week of September. Weekly downloads hovered around 1.9K towards the end of the quarter, while weekly active users fluctuated slightly, ending at around 10.9K.

Headway: Daily Book Summaries experienced a peak in weekly revenue at $5.2K in late July, with a general downward trend towards $3K in the final week of September. Downloads showed a significant drop from 2.1K in mid-July to just 278 in the last week of September. Active users also saw a decline, from a peak of 10.5K in mid-August to 5.6K by the end of September.

Toca Boca World demonstrated a varied revenue pattern, with earnings reaching up to $5.6K in early July and then stabilizing around $3.2K towards the end of the quarter. Downloads remained relatively low, peaking at 834 in late June and ending at 764 in the final week of September. Active users maintained a steady rate, fluctuating slightly around 8K throughout the quarter.

Reading Eggs - Learn to Read showed consistent weekly revenue, peaking at $4K in late June and ending the quarter at $3.6K. Weekly downloads were modest, peaking at 365 in early July and stabilizing around 300 by the end of September. Active users remained relatively stable, ending the quarter at approximately 2.4K.

Lingokids - Play and Learn had a steady revenue trend, with weekly earnings peaking at $3.6K in late August and ending at $3.3K in the last week of September. Downloads saw a notable increase mid-quarter, peaking at 1.2K in mid-August and stabilizing at 765 by the end of September. Active users followed a similar trend, peaking at 3.5K in mid-August and ending the quarter at around 2.9K.

For more detailed insights and data on these education apps, visit Sensor Tower.