Top 5 Apparel Apps on iOS in South Africa: Q3 2023 Performance

In the third quarter of 2023, the top 5 apparel apps on iOS in South Africa showcased diverse performance trends in terms of weekly downloads and active users, according to data from Sensor Tower.

SHEIN - Shopping Online saw a notable rise in weekly downloads, peaking at approximately 28.9K in mid-September. Active users also exhibited a steady increase, reaching around 178K by the end of the quarter.

MyRunway SA Fashion Shopping experienced a significant growth in weekly downloads, particularly in September, with numbers climbing to 6.3K by the last week.

Nike: Shoes, Apparel, Stories maintained a relatively stable download trend, with a slight peak of 2.3K in the final week. Active users also saw a gradual increase, ending the quarter at about 22.3K.

ZARA had a consistent download rate, with weekly downloads hovering around the 1.3K to 1.9K range. Active users fluctuated slightly but remained steady, ending the quarter with approximately 15.2K users.

FARFETCH - Shop Luxury Fashion demonstrated a remarkable uptick in both downloads and active users towards the end of the quarter. Weekly downloads surged to about 4.2K, while active users peaked at around 4.3K by mid-September.

For more detailed insights and comprehensive data, visit Sensor Tower.