AI Insights · Timothy · October 2023
Top 5 Apparel Apps on iOS in Turkey Q3 2023
Explore the performance of the top 5 apparel apps on iOS in Turkey during Q3 2023, including their download, revenue, and active user trends.
In the third quarter of 2023, the top 5 apparel apps on the iOS platform in Turkey showed varying trends in downloads and weekly active users, according to data from Sensor Tower. Below is a detailed look at their performance.
Trendyol: Fashion & Trends saw a consistent increase in weekly downloads, peaking at around 86K in early August and maintaining a steady range between 74K and 86K throughout the quarter. Weekly active users also showed an upward trend, starting from approximately 5.1M at the beginning of the quarter and reaching around 5.5M by the end of September.
DeFacto - Clothing & Shopping experienced a significant spike in downloads in mid-July, reaching nearly 30K. Afterward, the downloads fluctuated between 11K and 18K, ending the quarter at approximately 18K. Weekly active users showed a positive trend, increasing from about 54K in late June to close to 87K by the end of September.
ZARA had a relatively stable download count, with a noticeable increase in September, peaking at around 14K. Weekly active users saw minor fluctuations but generally hovered around the 100K mark, finishing the quarter slightly above 105K.
H&M - we love fashion witnessed a steady rise in downloads, culminating at approximately 14K in the last week of September. Active users followed a similar upward trend, climbing from around 223K at the end of June to approximately 222K by the end of September.
Nike: Shoes, Apparel, Stories saw a gradual increase in downloads, reaching about 12K in the final week of September. Weekly active users also grew steadily from around 143K in late June to approximately 150K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
