Top 5 Apparel Apps in Sweden on iOS in Q3 2023

During the third quarter of 2023, the top 5 apparel apps in Sweden on the iOS platform showcased varied performances in terms of downloads and active users. Below is a detailed analysis of each app's performance, based on data from Sensor Tower.

SHEIN - Shopping Online saw a fluctuating trend in downloads, starting the quarter with approximately 7.5K in the last week of June and peaking at around 8.2K in mid-July. The lowest point was observed in the week of August 21, with about 5.3K downloads. Weekly active users remained relatively stable, starting at around 307K and ending the quarter at roughly 299K.

H&M - we love fashion experienced a low but steady number of downloads throughout the quarter. Downloads notably spiked in the first week of September, reaching approximately 4.3K. The app's weekly active users showed a slight decline initially but recovered towards the end of the quarter, stabilizing around 76K.

CIDER - Clothing & Fashion had a mixed quarter in terms of downloads. The highest number of downloads was recorded in the last week of September with about 4.2K. Active users for CIDER steadily increased from roughly 11K at the start of the quarter to about 14K by the end.

Zalando – Online fashion maintained a consistent download rate, with numbers fluctuating between 2.2K and 3.1K. Weekly active users saw a slight decline in July but recovered to end the quarter at approximately 87K.

NA-KD - Shop Fashion Online had a significant spike in downloads in the first week of September, reaching around 5.8K. However, the number of downloads dropped in subsequent weeks. Active users showed a gradual increase throughout the quarter, peaking at approximately 16.7K in mid-September.

For more insights and detailed data, visit Sensor Tower.