Top 5 iOS Apparel Apps in Oceania for Q3 2023

During the third quarter of 2023, the leading iOS apparel applications in Oceania showcased varied performance trends. Here's a detailed look at their weekly downloads and active user metrics, based on data from Sensor Tower.

SHEIN - Shopping Online experienced notable stability in its weekly downloads, starting at approximately 18.8K in late June and peaking at 25.1K in mid-July. The app maintained a consistent range of around 21K to 23K downloads per week through September. Active users hovered around the 520K to 540K mark, ending the quarter with approximately 530K users.

Nike: Shoes, Apparel, Stories saw a fluctuation in weekly downloads, beginning the quarter with 17.1K and dipping to 8.5K in early September before climbing back to 13K by the end of the period. Active users showed a slight decline from 154.7K in late June to 146.1K at the quarter's close, with some minor ups and downs in between.

CIDER - Clothing & Fashion demonstrated a steady increase in weekly downloads, starting at 7K in late June and reaching a peak of 12.4K by mid-September. Its active user base grew from 25.7K to 35.6K over the same period, indicating a positive trend in user engagement.

THE ICONIC – Fashion Shopping had a diverse range in weekly downloads, beginning at 3.7K and peaking at 10.1K by the end of September. Active users showed growth from 32.2K in late June to 38.6K by the end of the quarter, with a notable spike to 41.7K in mid-September.

adidas: Shop Shoes & Clothing experienced a mixed trend in weekly downloads, starting at 3.1K at the beginning of the quarter, peaking at 10.6K in early August, and then reducing to around 3.1K by the end of September. Active users increased from 18.8K in late June to a peak of 32.7K in mid-August, before declining to 19.1K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.