AI Insights · Timothy · October 2023
Top 5 Apparel Apps on iOS in New Zealand: Q3 2023
Explore the performance of the top 5 apparel apps on iOS in New Zealand for Q3 2023, including trends in weekly downloads and active users.
Throughout the third quarter of 2023, the top 5 apparel apps on iOS in New Zealand showcased varying trends in downloads and active users. Here’s an overview of their performances.
SHEIN - Shopping Online maintained a consistent weekly download rate, peaking at around 3.1K downloads in early July and late August. Active users for the app fluctuated slightly, starting at 53.9K in late June and stabilizing at approximately 54.1K by the end of September.
CIDER - Clothing & Fashion experienced a notable increase in weekly downloads, starting at 903 in late June and reaching a high of 2K by the end of September. Active users showed a steady rise from 2K to 3.8K over the same period.
Nike: Shoes, Apparel, Stories saw a decline in weekly downloads, beginning at 1.5K in late June and dropping to around 650 in mid-September, before a slight recovery to 1K by the end of the quarter. Despite the drop in downloads, active users remained relatively stable, fluctuating between 10.1K and 13.4K throughout the quarter.
Glassons had a steady increase in weekly downloads, starting at 749 in late June and peaking at 1.2K by the end of September. Active users showed minor fluctuations, ranging from 9.8K to 10.7K throughout the quarter.
JD Sports experienced a steady flow of weekly downloads, with numbers ranging from 591 to 1K. Active users for the app varied slightly, beginning at 3.1K in late June and stabilizing at around 3.3K by the end of September.
For more detailed insights and data, visit Sensor Tower.
