Top 5 Apparel Apps on iOS in Nigeria in Q3 2023

Throughout the third quarter of 2023, the top five apparel applications on iOS in Nigeria exhibited diverse performance trends in terms of downloads and active users. Here’s a closer look at how these apps fared:

SHEIN - Shopping Online demonstrated a consistent increase in weekly downloads, starting from approximately 1.3K at the end of June and peaking at around 3.4K by the end of August. Active users also grew steadily, beginning at approximately 22.4K at the end of June and reaching around 27.2K by the end of September.

Lyst: Shop Fashion Brands showed a stable download pattern, with weekly downloads fluctuating between 900 and 1.2K throughout the quarter. Active users saw a gradual increase from around 2.9K in late June to approximately 3.7K by the end of September.

Fashion Nova - Online Shopping maintained a relatively stable download rate, hovering around 300 downloads per week, with slight variations. Active users displayed a consistent trend, maintaining a count of around 2.6K throughout the quarter.

ZARA experienced steady weekly downloads, ranging from 250 to 350. The app's active users remained stable, starting at approximately 2.8K at the end of June and closing the quarter at around 2.6K.

PrettyLittleThing had weekly downloads that varied slightly, generally between 230 and 340. Active users exhibited a slight decline, starting from around 2.6K at the end of June and decreasing to approximately 2.4K by the end of September.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.