AI Insights · Timothy · October 2023
Top 5 Apparel Apps on iOS in Kenya for Q3 2023
Explore the performance of the top 5 apparel apps on iOS in Kenya during Q3 2023, highlighting trends in downloads and active users.
In Q3 2023, the top 5 apparel apps on iOS in Kenya showcased varied performance in terms of weekly downloads and active users. Here’s a detailed look at their trends:
SHEIN - Shopping Online consistently attracted users with weekly downloads increasing from 557 in late June to 649 by the end of September. Active users also saw a steady rise, starting at 4.4K and reaching over 5.4K by the end of the quarter.
PrettyLittleThing had a more fluctuating trend in weekly downloads, peaking at 153 in mid-September after a low of 80 at the end of July. Active users showed a slight increase, growing from 635 in late June to 723 in mid-September, although it dipped to 598 by the end of the quarter.
Fashion Nova - Online Shopping experienced a moderate increase in weekly downloads, starting at 89 and reaching 125 by mid-September. Active users followed a similar pattern, increasing from 619 in late June to a peak of 780 in early September, before settling at 694 by the end of the quarter.
CIDER - Clothing & Fashion showcased a steady increase in weekly downloads, starting at 94 and peaking at 126 in early September. Active users also saw a consistent rise, starting at 283 and reaching 369 by the end of September.
ASOS - Discover Fashion Online had a more variable performance, with weekly downloads peaking at 107 in late July and dipping to 54 in late August. Active users showed a modest increase from 370 in late June to 401 in mid-September, though it dropped to 332 by the end of the quarter.
This data, sourced from Sensor Tower, provides a clear view of the app performance landscape. For more detailed insights, visit Sensor Tower.
