AI Insights · Timothy · October 2023
Top 5 Apparel Apps on iOS in Ghana Q3 2023
Explore the performance of the top 5 apparel apps on iOS in Ghana during Q3 2023, including download trends and active user statistics.
In Q3 2023, the top 5 apparel apps on iOS in Ghana exhibited varied performance in terms of weekly downloads and active users. Here’s an overview of their performance, based on data from Sensor Tower.
SHEIN - Shopping Online showed a consistent increase in weekly downloads, peaking at around 2.2K in the week of July 31 and August 28. Active users also saw a positive trend, reaching approximately 15K by the end of August before slightly tapering off to around 14.4K in the final week of September.
FARFETCH - Shop Luxury Fashion had a notable rise in weekly downloads, with a significant peak of 406 in the week of September 4. Active user numbers mirrored this trend, climbing to a high of 672 in the same week before settling at 523 by the end of September.
ZARA experienced fluctuations in weekly downloads, with a notable peak of 290 in the final week of September. Active users for ZARA saw a steady increase, reaching 968 in the week of September 18 before slightly declining to 930 by the end of the quarter.
PrettyLittleThing maintained a steady trend in weekly downloads, peaking at 254 in the week of September 18. Active users showed a gradual increase throughout the quarter, peaking at 1.37K in early September and ending the quarter at 1.32K.
ASOS - Discover Fashion Online saw a consistent download rate, with a peak of 224 in mid-July. Active users for ASOS remained relatively stable, hovering around 1K throughout the quarter, with a slight dip to 950 in early August before recovering.
For more detailed insights and data, visit Sensor Tower.
