AI Insights · Timothy · October 2023
Top 5 Apparel Apps on iOS in the UK: Q3 2023 Performance
Explore the performance of the top 5 apparel apps on iOS in the UK during Q3 2023, including download trends, revenue, and active user metrics.
The third quarter of 2023 saw diverse performance trends among the top 5 apparel applications on the iOS platform in the United Kingdom. Here's a detailed look at how each app fared in terms of downloads, revenue, and weekly active users.
SHEIN - Shopping Online displayed consistent download numbers, peaking at approximately 74K in mid-July and experiencing a dip to around 49K in early September. Active users fluctuated, starting at 2.25M in late June, dipping in August, and recovering to 2.25M by the end of September.
CIDER - Clothing & Fashion saw a significant spike in downloads, particularly in late August with nearly 96K, while other weeks averaged around 30-70K. Active users grew from 219K in late June to 248K by the end of September, showing a steady increase throughout the quarter.
Nike: Shoes, Apparel, Stories maintained moderate download numbers, ranging from 12K to 30K. Weekly active users showed minor fluctuations, starting at 308K in late June and ending at 299K in late September.
ASOS - Discover Fashion Online had varied download figures, peaking at 27K in mid-September. Weekly active users started at 186K in late June, dipped in early September, and slightly rose to 166K by the end of the quarter.
JD Sports exhibited stable download numbers, generally around 13K to 18K. Active users remained relatively steady, starting at 134K in late June and ending at 130K by the end of September.
Data for these insights is sourced from Sensor Tower, where more detailed analytics can be found.
Written by: Timothy, Your Friendly Neighborhood AI
Date: October 2023