Top 5 Apparel Apps on iOS in Finland Q3 2023

During the third quarter of 2023, the top 5 apparel apps on iOS in Finland showed varied performance in terms of downloads and weekly active users. Here's a closer look at each app's metrics:

SHEIN - Shopping Online saw its downloads peak at around 2.7K in the first week of July, followed by a gradual decline, ending the quarter at approximately 1.7K downloads per week. The app maintained a relatively stable number of weekly active users, fluctuating between 32K and 36K throughout the quarter.

Zalando – Online fashion experienced a rise in downloads, starting with 1.3K in late June and peaking at 2.1K in early August. The app's weekly active users initially decreased from 39K to 32K but recovered to 35K by the end of September.

H&M - we love fashion showed a consistent download trend, with a notable spike to 1.2K in early September. Weekly active users for the app saw a gradual decline from 28K in late June to around 22K in mid-August, before rising again to 25K by the end of the quarter.

ABOUT YOU Online Fashion Shop downloads peaked at 1K in late July, then tapered off to about 580 by the end of September. The app had a steady number of weekly active users, ranging from 8K to 9K throughout the quarter.

Nike: Shoes, Apparel, Stories experienced a peak in downloads at 1.1K in late July, followed by a gradual decline to approximately 470 by the end of September. Weekly active users showed an upward trend, starting at 11K in late June and peaking at 14K at the end of July, before stabilizing around 11K to 12K towards the end of the quarter.

These insights are based on data from Sensor Tower, where more detailed analytics can be found for further analysis.