Top 5 Apparel Apps on iOS in Europe Q3 2023

In the third quarter of 2023, the top 5 apparel apps on iOS in Europe showcased varied performance in terms of downloads and weekly active users. Here’s a closer look at how each app fared:

SHEIN - Shopping Online maintained a strong presence with weekly downloads ranging from 330K to 524K. The app saw a peak in downloads during the week of July 24, reaching approximately 524K. Weekly active users remained consistently high, fluctuating between 10.1M and 10.9M, with notable peaks in late August and late September.

Trendyol: Fashion & Trends experienced a steady increase in downloads, starting at around 114K in early July and peaking at approximately 148K by the end of September. The app also saw a growth in weekly active users, rising from 5.5M in late June to nearly 6M by the end of September.

CIDER - Clothing & Fashion had a varied download trend, with numbers ranging from 77K to 154K. The highest downloads were recorded in the week of August 28, reaching about 154K. Weekly active users showed a gradual increase, starting at around 503K in late June and peaking at approximately 590K by the end of September.

Nike: Shoes, Apparel, Stories saw fluctuations in downloads, beginning at around 101K in late June, peaking at approximately 144K in mid-July, and ending at around 109K by the end of September. Weekly active users showed some decline, starting at approximately 2.1M and ending at around 2.1M, with a peak of nearly 2.2M in late July.

Zalando – Online fashion experienced consistent download numbers, ranging from 95K to 117K. The app saw a peak in downloads during the week of September 18, reaching approximately 117K. Weekly active users showed some fluctuations, starting from around 2.5M in late June, dropping to about 2.1M in early September, and slightly rising to approximately 2.3M by the end of September.

These insights are based on data from Sensor Tower. For more detailed information and additional insights, visit Sensor Tower.