Top 5 Apparel Apps on iOS in Denmark Q3 2023

In the third quarter of 2023, the top 5 apparel apps on iOS in Denmark exhibited varied performance trends in downloads, weekly active users, and revenue. Below, we delve into the specifics for each app, based on data sourced from Sensor Tower.

SHEIN - Shopping Online saw a fluctuating download pattern, starting at 7.6K in the last week of June and peaking at 9K in the last week of July. Downloads then gradually declined, ending the quarter at approximately 5.7K. The app's weekly active users showed more stability, ranging from 58.7K at the start of the quarter, peaking at 63.6K in early September, and closing at 62.2K.

Zalando – Online fashion experienced a notable spike in downloads, with a significant peak of 5K in the first week of August, before stabilizing around the 2K mark towards the end of the quarter. Weekly active users demonstrated a downward trend initially, dropping from 101K at the end of June to 83K in early September, but then rebounded slightly to 90.6K by the end of September.

CIDER - Clothing & Fashion showed a significant increase in downloads towards the end of the quarter, with a notable peak of approximately 2.5K in mid-September and ending at 2.3K. The app's weekly active users also rose steadily, starting at 3.1K at the end of June and reaching 6.3K by the end of September.

H&M - we love fashion had a steady download trend throughout the quarter, with minor fluctuations and a peak of 1.8K in mid-September. Weekly active users showed a slight decline from 68K at the end of June to 54.9K in early August, followed by a recovery, ending the quarter at 62.4K.

ZARA maintained a consistent download rate, peaking at 1.6K in mid-July and gradually stabilizing around the 1.1K mark towards the end of the quarter. Weekly active users remained relatively stable, ranging between 15.2K and 17.7K, ending the quarter at 16.8K.

For more detailed insights and analytics, visit Sensor Tower.