AI Insights · Timothy · October 2023
Top 5 Apparel Apps on iOS in Germany Q3 2023
In Q3 2023, the top apparel apps on iOS in Germany showed varied trends in downloads and active users, with some apps experiencing significant growth while others saw fluctuations.
During the third quarter of 2023, the leading apparel applications on the iOS platform in Germany demonstrated diverse performance trends. Below, we delve into the specifics for each app, based on data from Sensor Tower.
SHEIN - Shopping Online saw a fluctuating trend in downloads, peaking at around 58K in the week of July 24 before stabilizing at approximately 31K to 32K towards the end of September. Weekly active users showed a slight decline from 687K to 621K over the quarter.
Trendyol: Fashion & Trends experienced a notable increase in downloads, especially towards the end of the quarter, reaching around 56K in the final week of September. Active users also grew steadily, peaking at approximately 196K in the same period.
Zalando – Online fashion maintained a consistent download rate, starting from around 23K in late June and ending at about 25K in late September. Weekly active users remained relatively stable, fluctuating between 334K and 397K throughout the quarter.
H&M - we love fashion showed a gradual increase in downloads, from around 19K in late June to approximately 21K by the end of September. Active users remained steady, with a slight growth from 276K to 262K over the quarter.
CIDER - Clothing & Fashion had varied download numbers, peaking at around 18K in mid-July and settling at about 13K by late September. Active users showed a consistent trend, ending the quarter with approximately 74K.
For more detailed insights and trends, visit Sensor Tower.
