Top 5 Apparel Apps on iOS in Brazil - Q3 2023

In Q3 2023, the top 5 apparel applications on the iOS platform in Brazil showcased varied performance in terms of downloads and weekly active users. Here's a closer look at their performance metrics, sourced from Sensor Tower.

SHEIN - Shopping Online saw a fluctuating download trend, starting strong with approximately 160K downloads in early July but gradually dipping to around 95K by the end of September. Weekly active users also showed a declining pattern, moving from around 3.8M in early July to approximately 3.4M by the end of September.

FARFETCH - Shop Luxury Fashion had a more volatile download pattern, peaking at nearly 25K downloads in late August but dropping to around 7K by the end of September. Active users followed a similar trend, rising to approximately 43K in late August before falling to about 24K at the end of the quarter.

CIDER - Clothing & Fashion experienced a steady increase in downloads, hitting a high of about 20K in early September before decreasing to around 10K by the end of the month. Weekly active users for CIDER peaked at nearly 50K in mid-September but dropped to around 38K by the end of the quarter.

C&A Pay maintained a relatively stable download rate, ranging from around 12K to 14K throughout the quarter. Weekly active users showed a consistent upward trend, growing from approximately 158K in late June to nearly 193K by mid-September.

ZARA had a mixed download pattern, with numbers ranging from approximately 16K in early July to about 6K by the end of September. The app's weekly active users fluctuated, starting at around 65K in late June, dipping to approximately 45K in mid-August, and then rising again to about 52K by the end of September.

These insights are based on data from Sensor Tower. For more in-depth analysis, visit Sensor Tower.