AI Insights · Timothy · October 2023
Top 5 Apparel Apps on iOS in Belgium Q3 2023
The top 5 apparel apps on iOS in Belgium for Q3 2023 showed varying trends in downloads and active users. More insights are available on Sensor Tower.
In the third quarter of 2023, the top 5 apparel applications on the iOS platform in Belgium demonstrated varying performance in terms of downloads and weekly active users, according to Sensor Tower data.
SHEIN - Shopping Online experienced a notable fluctuation in downloads, peaking at approximately 15K in the last week of July. However, there was a gradual decline towards the end of the quarter, with downloads dropping to around 6.4K by the final week of September. Weekly active users remained relatively stable, hovering around 290K to 300K for most of the quarter, with a slight dip in early September to 278K before recovering to 283K by the end of the month.
Zalando – Online fashion showed consistent download numbers, with a slight increase towards the end of the quarter, reaching around 4.5K in the last week of September. The app's weekly active users saw a general decline from approximately 140K at the beginning of July to around 124K by the end of September, with some fluctuations in between.
Nike: Shoes, Apparel, Stories saw a peak in downloads in mid-July at 3.6K, followed by a decline to around 1.6K in early September. However, there was a slight recovery towards the end of September, with downloads reaching about 2.1K. Weekly active users for Nike showed a similar trend, peaking at 70.8K in mid-July and then fluctuating between 55K and 61K throughout the quarter.
H&M - we love fashion downloads fluctuated throughout the quarter, peaking at 3.1K in the last week of September. The app's weekly active users saw a decline from approximately 76K at the end of June to around 68K by the end of September, with a slight increase in mid-August.
CIDER - Clothing & Fashion experienced a steady increase in downloads, peaking at around 3.1K in mid-September before stabilizing at approximately 2.8K by the end of the month. The app's weekly active users showed a consistent upward trend, starting at 5K at the end of June and reaching nearly 9K by the end of September.
For more detailed insights and data, visit Sensor Tower.
