Top 5 Apparel Apps on iOS in Australia for Q3 2023

During Q3 2023, the top 5 apparel applications on iOS in Australia showcased diverse trends in downloads and weekly active users. Here’s a closer look at their performance, derived from Sensor Tower data.

SHEIN - Shopping Online maintained a strong presence with downloads ranging from 16.2K to 22K per week. The highest number of downloads was recorded in the week of July 10, reaching 22K. Weekly active users remained relatively stable, fluctuating between 468K and 490K, peaking at 490K in the week of July 24.

Nike: Shoes, Apparel, Stories experienced a varied download trend, starting at 15.7K in late June and dipping to a low of 7.9K in early September before rebounding to 12.1K by the end of the quarter. Active users showed a slight decline from 141K in late June to 116K in mid-September, before rising to 134K by the end of the quarter.

CIDER - Clothing & Fashion saw a gradual increase in downloads, starting at 6.2K in late June and peaking at 10.9K in mid-September. Weekly active users also showed consistent growth, moving from 23.7K at the beginning of the quarter to 32.8K by mid-September.

THE ICONIC – Fashion Shopping had a notable rise in downloads, beginning at 2.9K and reaching 9.7K by the end of September. Active users followed a similar trend, increasing from 29.4K in late June to 39.1K by mid-September.

adidas: Shop Shoes & Clothing recorded fluctuating downloads, starting at 2.7K in late June, peaking at 10.1K in early August, and then declining to 2.7K by the end of September. Weekly active users mirrored this pattern, rising from 16.7K to a peak of 29.9K in mid-August, before dropping to 17.2K by the end of the quarter.

For more insights into the performance of these applications and other market trends, visit Sensor Tower.