Top 5 iOS Apparel Apps in Austria Q3 2023 Performance

In the third quarter of 2023, the top 5 apparel apps on the iOS platform in Austria exhibited diverse trends in downloads and weekly active users. Here’s a detailed look at their performance:

SHEIN - Shopping Online had a dynamic quarter in terms of downloads, starting at 5K in late June and peaking at 7.4K in the week of July 24. The app concluded the quarter with downloads at around 3.3K. Weekly active users remained relatively stable, fluctuating between 87K and 95K throughout the quarter, ending at about 89.5K.

Trendyol: Fashion & Trends saw a mixed trend in downloads, starting with 3.5K at the end of June, spiking to 6.4K in mid-July, and finishing the quarter at 4.6K. Weekly active users demonstrated consistent growth, starting at 12.9K and climbing to 19.3K by the end of September.

Zalando – Online fashion experienced steady downloads, beginning at 2.2K in late June and gradually increasing to 2.7K by the end of September. The number of weekly active users also showed a positive trend, starting at 52.4K and reaching 51K by the quarter's end, with some fluctuations.

H&M - we love fashion had relatively stable download numbers, starting at 1.9K in late June, peaking at 2.9K in early September, and ending the quarter at 2.2K. Weekly active users fluctuated slightly but generally held steady, beginning at 33K and closing the quarter at 32.7K.

ABOUT YOU Outlet showed significant growth in downloads, starting at 463 in late June and peaking at 2.2K by the end of September. Weekly active users rose substantially, from 1.9K at the end of June to 6K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.