Top 5 Apparel Apps on iOS in Africa for Q3 2023

In Q3 2023, the top 5 apparel applications on iOS in Africa showed unique patterns in downloads and active user metrics. The data, sourced from Sensor Tower, provides a detailed look at the performance of these apps.

SHEIN - Shopping Online saw a consistent increase in weekly downloads, peaking at approximately 46.5K in the week of September 18. The highest number of weekly active users was around 421K during the week of August 28, ending the quarter with roughly 413.5K active users.

ZARA maintained a steady download rate, with weekly downloads varying between 4.8K and 5.7K. Active users remained relatively stable throughout the quarter, peaking at about 51.9K in mid-September and closing the quarter with around 50K active users.

FARFETCH - Shop Luxury Fashion experienced a significant increase in downloads, from approximately 1.9K in late June to about 9.7K by the end of September. The app's weekly active users also surged, climbing from around 4.7K in late June to an impressive 11.5K in mid-September.

DeFacto - Clothing & Shopping exhibited fluctuating download numbers, starting at 5.6K downloads in late June and ending the quarter with about 4.3K downloads. Active users showed a positive trend, increasing from roughly 7.3K in late June to around 11K by the end of September.

adidas: Shop Shoes & Clothing maintained a relatively stable download rate throughout the quarter, with weekly downloads ranging from 3.4K to 4.6K. The app's active user base showed a modest increase, starting at approximately 14.1K and peaking at around 15.6K in late August.

For more detailed insights and trends, visit Sensor Tower.