Leading Software Brands in the UK: Q3 2023 Insights

Introduction

In the dynamic landscape of software brands in the United Kingdom, Q3 2023 has unveiled significant trends and performances. Leading the charge are Google Search, Gmail, and Microsoft 365, each demonstrating a formidable digital presence across websites and apps. Utilizing Sensor Tower’s robust analytics, this article provides a thorough analysis of these brands' performances from Q2 to Q3 2023.

Google Search

Google Search continues to dominate with its website, google.com, and apps like Google and Google Lens.

• Audience Trends:

  • google.com experienced fluctuations, with visits dipping in September to around 7.6B. The monthly true audience remained stable above 44M.

  • lens.google saw a slight increase in visits, peaking at over 1.5M in August.

• App Engagement:

  • The Google app’s monthly active users steadily increased, reaching nearly 39M by September.

  • Google Lens saw modest growth, with monthly active users around 30K in September.

• Ad Spend & Channels:

  • Minimal monthly ad spend was observed, with minor activity on Instagram in June and July.

Gmail

Gmail maintains a significant digital footprint with its website, mail.google.com, and the Gmail - Email by Google app.

• Audience Trends:

  • mail.google.com sustained a monthly true audience above 42M, with visits peaking in August at over 2.3B.

• App Engagement:

  • Monthly active users for the Gmail app increased steadily, reaching around 35M by September.

• Ad Spend & Channels:

  • A noticeable monthly ad spend of $400K was recorded in September, primarily on Facebook.

Microsoft 365 (Office 365)

Microsoft 365 showcases versatility with websites like forms.office.com, microsoft365.com, and apps including Microsoft Word and Microsoft Teams.

• Audience Trends:

  • forms.office.com saw a significant spike in September, with visits reaching approximately 66M.

  • microsoft365.com visits increased steadily, peaking at over 6M in September.

  • office.com and outlook.office.com maintained high engagement with over 110M monthly true audience combined.

• App Engagement:

  • Microsoft Word and Microsoft Office apps saw stable engagement, with monthly active users around 6M and 6.6M respectively.

  • Microsoft Teams experienced a notable increase to about 13.7M monthly active users in September.

• Ad Spend & Channels:

  • Microsoft 365 ramped up its advertising in Q2, with a peak monthly spend of $318K in June across Facebook and Instagram.

Conclusion

The Q3 2023 analysis underscores the robust digital presence of Google Search, Gmail, and Microsoft 365 in the UK software market. Sensor Tower’s comprehensive data provides a nuanced understanding of user behavior across platforms, offering invaluable insights for businesses. For more detailed web and app insights, explore Sensor Tower’s Web Insights and App Performance Insights. This data empowers decision-makers with strategic advantages, ensuring informed business strategies.